If you’re reading this, then you likely understand the value of inbound marketing to your accounting business. Qualified website traffic + increased conversion rates = more leads-to-close opportunities.
That’s why it’s never too soon to start thinking ahead about how to dominate mobile SEO for accountants. Google has already confirmed that mobile searches now outnumber desktop queries, and the trend is set to continue.
This means that accountant websites can no longer afford to try and rank in searches by simply “patching up.” Rather, a big change is now required in this whole area of SEO for accountants. From 2017, it’s going to be a matter of building your website for mobile, and then working backwards from there – translating your content onto desktop.
Here are the primary areas you need to consider as this trend continues:
#1 Local SEO and Mobile
Online users are increasingly using their mobile devices instead of their desktop. However, whilst users are increasingly “on-the-go” when going online, local SEO for accountants is still important.
Why? Because users still look for services which are close to their current position, or their home. The implications here are big. It means that your company must be performing better than your competitors at local SEO, otherwise you risk losing website visitors who get frustrated with your unresponsive website.
#2 Optimise Content for Mobile
Humans consume content differently, depending on whether they are consuming it on their desktop or on their mobiles. For instance, SEO for accountants should consider the likelihood that mobile users are more interested in ratings, reviews and physical locations than answers to complicated accounting questions.
This means you need to be wise about how you organise your content. You also need to take into account how your buying cycle may be different for desktop users vs. mobile users. For instance, this can affect the search strings that these different groups use when searching for your services online.
#3 Get Ready for Google AMP
This refers to Google’s Accelerated Mobile Pages (AMP), and will have a big impact on SEO for accountants. Essentially, AMP is intended to improve the user experience (UX) of mobile users by presenting “stripped back” versions of website pages, allowing faster loading times.
It’s important to note that this won’t affect website rankings, but you should still care. Why? First of all, it means that your website is more likely to feature in the top carousel in Google Search results. This makes your brand easier to find.
Moreover, Google will be identifying AMP-enabled websites by displaying a “lightning bolt” symbol above them. This will make users more likely to click on your site, as this symbol will show them that your site will be faster than the non-AMP sites.