The world isn’t short of good copywriters. Yet defining “good” can be highly subjective, especially when it comes to finding one for your own business.
Not only does your writer need to be adept at engaging your human audience, you also need them to connect their content with your “artificial” one – that is, Google Search. In other words, you need a copywriter who is excellent at accountant SEO.
How do you find such an individual or agency to do this kind of work? What are the defining hallmarks of a great accountant SEO writer? Certainly they need to have demonstrable skill in planning, writing, editing, reviewing and marketing. However, there are other important things to consider before settling on your choice:
#1 Are They Passionate and Knowledgeable About Your Field?
Of course, copywriters are rarely going to know as much about accounting as you do. If they did, then they wouldn’t be copywriters – they’d probably be accountants!
However, your accountant SEO writer is producing content for your audience, representing your brand. Your readers therefore expect to attain value, knowledge and insight from this material which they wouldn’t easily be able to find elsewhere.
At AccountantLift, for instance, we’ve spent over 25 years working with clients in the financial sector, in a wide range of industry niches. That’s why we’re confident in putting ourselves forward as great content creators for accountant SEO.
When making your choice of copywriter, ask them what their experience is in your field. Have they worked with financial clients before? If so, how long have they been doing it? Then ask to see some samples of their work to see what they’re really made of.
#2 Are They Clued-Up About Search Engine Optimisation (SEO)?
One of the vital purposes of accountant SEO copywriting is that it needs to get your website ranking for your chosen keywords. This enhances your brand presence in the search engines, making it easier for potential clients to find your content and increasing your leads-to-close opportunities.
So it’s important that your writer has knowledge and experience of SEO. One obvious thing to do is to check their track record. Do they have any examples of work which increased their clients’ website rankings? (Ask them to show you the data which proves this). Also, look out for SEO-related qualifications such as the Google Analytics certification, or the HubSpot Inbound Certification. This is a good indicator that they know their stuff when it comes to accountant SEO.
#3 Are They Available And Do They Honour Deadlines?
This one is straightforward. If you have a publishing deadline, then you need to be confident that your writer can deliver on time. Make it clear from the beginning that you will not accept late turnaround times.
In order for your accountant SEO to truly flourish, you also need to be confident that they are going to be easy to communicate with. Will they answer their emails only sporadically? Will they be a nightmare to reach on the phone? Will they be evasive in their messages when they do finally get back to you? Or will they be a pleasure to do business with, going the extra mile?
A great way to answer these questions is to ask for references and speak to individuals who have worked with the copywriter before. Also, check for any Google reviews or testimonials on their website.